Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. PARIS The Vogue Paris Fashion Festival gathered industry voices from heritage brands to startups; traditional retail to digital; casting agents to supermodels. Comedienne Amy Schumer makes the cover of Vanity Fair, Trump supporters sell 'Trump That Bitch' t-shirts depicting Hillary Clinton as the businessman candidatestruggles to attract female voters, Women will grace 5 pound and 10 pound notes in Scotland, Howa woman rose to senior product manager from customer support at Etsy, Fire departments in the U.S. turn to women volunteers, Designer Christine Kendall sues Alexander McQueen over Duchess of Cambridge's wedding dress, actress Helen Mirren, reflecting on a lack of roles for women in movies. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. It was brilliant from a marketing standpoint. Con Laetitia Casta, Mathieu Amalric, Pierre Arditi, Nomie Lvovsky. Thats when Mr. Pinault noticed her. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. Bellettini stressed the importance of finding those special people along who you can trust. From left, Ms. Bellettini; Anthony Vaccarello, creative director for Saint Laurent, and Franois-Henri Pinault, chairman and chief executive of Kering. You need to take a position sometimes, and you also need to give consumers things they dont even know that they want.. Their brand offers an escape to people, which during this unparalleled time in our world, is vital. After looping across the vast courtyard of the former 18th-century abbey, through the showrooms, we pass through the front gate at the rue de Bellechasse. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. The event ended with this final question: what is the greatest piece of advice you can share to the audience? This mistake turned into an important lesson, contributing to Bellettinis success in balancing the creative and business parts of the fashion brands she worked with based on mutual trust and respect. However, Bellettini also expressed that delving into the fashion industry was not an easy decision; it would cut her salary in half compared to her work as an investment banker. This is why we are less vocal. It got everyone talking about Saint Laurent again, and also increased brand awareness with a younger audience those future loyal customers the key to brand longevity., As well as it eventually turned out for the brand, at the time few could have predicted the success Saint Laurent would enjoy as a result of the overhaul. Enduring look Bellettini has increased control over distribution, rationalised the number of wholesale doors and put in place a controlled and even more selective product distribution by signing contracts of selected distribution in Europe, converting in concessions some doors with wholesale partners. Alex Murdaugh Receives Life Sentence: What Happens Now? Kerings largest brand missed analyst estimates, citing the gradual arrival of the new Aria collection and the decline of traffic in the stores in Asia-Pacific due to Covid restrictions this summer. Rosenkranz and Siegal moved on to the audience Q&A section of the talk, where they noted that Fashion@Brown had received pages and pages and pages of submitted questions. When I met him, I was incredibly impressed that he was not at all afraid of the challenge. Certainly, Bellettini deserves to be recognised as one of the most influential leaders in fashion today. Ms. Bellettini said that she received a stream of hate emails, including one calling her a whore. Kering's third-quarter earnings presentation mentions a continued appeal to younger generations. Bellettini put a significant value on company culture. Fashion has never been so competitive. Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. Bellettinis laser focus and operational skills helped Saint Laurent thrive during the pandemic period that could have even should have left it vulnerable, as the world shifted to staying home and wearing sweats. But the largest companies in Silicon Valley are trying to change that, using virtual sports platforms to drive adoption and profit in this new world. Francesca Bellettini (FB): Saint Laurent's retail performances in China absolutely surpassed the pre-COVID-19 situation, boosted by Chinese consumers buying locally. She later became the Operations Manager for Helmut Lang where she found out that she was just as much attracted to the create aspect of the fashion industry as the business aspect. For a full comparison of Standard and Premium Digital, click here. Bellettini became the Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci in 2003, the Worldwide Merchandising and Communications Director of Bottega Veneta in 2010, and the President and Chief Executive Officer of Yves Saint Laurent in 2013. For cost savings, you can change your plan at any time online in the Settings & Account section. (Personal luxury goods sales dropped 22 per cent at the time, according to a Bain Altagamma study.) At a time when fashion is all about body positivity, Saint Laurent put thin models on the catwalk of its recent show. What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. Francesca was Worldwide Merchandising and Communications director at Bottega Veneta, and Strategic Planning & Associate Worldwide Merchandising Director at Gucci. Please see our privacy policy for more information. In 1999, she joined the Business Planning and Development division of the Prada group, and later became Operations Manager for Helmut Lang. Leather goods represents the lions share of Saint Laurents sales (71 per cent of the business in 2020), which puts it in the league of brands with the highest percentage. Despite a heavy workload and "massive" pressure, she said she feels secure in her career. Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. Smaller categories such as silk, jewellery and eyewear are also booming, contributing to growth. Because in each and every one of them, we offer a balanced collection, from entry level to higher price points, and from different occasions and views. Cross selling requires more time. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. The company broke even two years ago and recently received its firstinvestment from the Indian Angel Network. Elon Musks Twitter is dying a slow and tedious death, Who to fire? We knew that this was a super-healthy girl who had been working with us forever and we didnt see anything bad, Ms. Bellettini said. That mindset is reflected in what Saint Laurent does as much as what it chooses not to do. We are delighted that you'd like to resume your subscription. It isn't easy. In 2019 she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country. Sales have just hit the 1.5 billion mark; her ultimate goal is to double it. Indeed, this focus on gender parity has been a key element of the brand since the very start, with Saint Laurent himself believing men and women should wear the same clothes. He was required to sign a confidentiality agreement. I knew that she had the qualities needed for the job: first, a strong personality and the ability to dedicate herself entirely to her mission without any hesitation; second, the capability to quickly understand what makes this maison so special and to endorse it and indeed, she adapted very quickly to Saint Laurent in a key moment of its history., Mr. Pinault called me to Paris one Friday afternoon, Ms. Bellettini recalled. Why is Anthonys ready-to-wear always pictured in the magazines with our bags and shoes? 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And though former Creative Director Hedi Slimane was very much a driving force for this transition, it was CEO Francesca Bellettini who ensured the success of such a risky strategy, while also overseeing a radical overhaul of the company from within. Quick to smile at everyone, even in a smile-stingy city like Paris, she is also famously calm and loath to second-guess herself or her team. People from her region have a disarming way of speaking that makes them sound playful even when they are dead serious. Con Romy Schneider, Donald Houston, Dennis Waterman, Patricia Brake. Twenty-nine years old is a little early to do a job for money. PARIS, France Kering, parent company of Parisian fashion brand Yves Saint Laurent, has announced that Francesca Bellettini will take the reins as the brand's new chief executive, effective September 1st. Indeed, it is this quality, together with a deep understanding of the importance of balance in all aspects of business, that has propelled Saint Laurent to remarkable heights in todays turbulent economic landscape. 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Francesca Bellettini is 50, she's been the President and Chief Executive Officer of Yves Saint Laurent and Member of the Executive Committee of Kering SA since 2015. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices The Saint Laurent head office is based on Rue de Bellechasse in Paris. Getty. Sustainability, another pressing topic for fashion brands to consider alongside growth, is a priority, Bellettini says. Their go-to expert? They are reluctant to be targeted.. Well, it turned out they didnt know much. If you judge everything he has been doing since he has arrived and the inclusivity he has expressed from the first campaigns, I hope people are able to recognise that. As she explained on Monday at the Financial Times Business of Luxury Summit in San Francisco in conversation with the paper's Fashion Editor Jo Ellison, Bellettini believes strongly in giving a. When describing why she chose Goldman Sachs International over other companies, she said that the company felt like a family. Francesca Bellettini, chief exec of fast-growing Yves Saint Laurent, says a crucial part of managing a business is balance. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. I am very proud because our sales associates feel their efforts can make a difference. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. But there is only one problem, it is half the salary. He told me, In my life I never earned the money you are going to make at Prada. A record number of women made Britains rich list, Yves Saint Laurents chief exec talks about managing a successful fashion business, and in one area of Silicon Valley, women rule. Continuity candidate Bellettini started Bocconi University and completed her education with a year abroad at the University of Chicago where she was introduced to the world of investment banking. offers FT membership to read for free. Comments, questions or feedback? She doesnt wear hose even in the dead of winter. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. President and Chief Executive Officer, Yves Saint Laurent. We see with the store reopening worldwide, we have a lot of younger customers coming, people in their 20s, buying gifts, etc., she says. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. California Weighs $360,000 in Reparations to Eligible Black Residents. Email us at feedback@voguebusiness.com.

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