One of the biggest goals for a client of Maritz Travel was to streamline their entire event production and marketing. Planners need to be highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. By making sure VIPs are included in the event planning strategy early, you can set milestones prior to the event to make sure they have the information they need in order to be a part of your event. The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value. complete 52-week event communication plan. We know that an event planning timeline is crucial to stay on track. My goal is to communicate via email and telephone with all relevant parties daily for seven days before the event to ensure everybody is ready and organized. Goals are usually specific and measurable. If youre not sure what these smart goals should look out, check out the examples later in this post. But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the companys revenue. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. You need to think about how to create those connections. Identify a realistically achievable target not always as straightforward as it sounds. 3. . Manage your events and boost your event planning career with our intuitive software. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. Therefore, if you face problems in your events, putting this SMART goal-setting methodology to work is recommended. Instead, theyre focused on learning what they can to make sure the next event is even better. Theyre also keenly aware of schedules and ensure that crucial communications are never delayed. If your organization is already on board with the event, your goals and scope help move you along into the next stages of planning. Leadership qualities are needed at all levels of an organization. Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. A 5% increase is not much, and raffles are popular. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. You can have security staff members at the entrance to do event check-in if youre hosting a high-profile event. As an Amazon Associate we earn from qualifying purchases. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. . It also helps you to keep an eye on supplier news, new products and services, and developments in technology. : You may want to break your overall objective down into more manageable, smaller goals to check off as part of your event planning checklist. Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. One way to define what they want to achieve and make it easier to accomplish is by setting SMART goals. To stay ahead, its vital to keep your finger on the pulse of industry trends. They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. You might also want to invest some money into your event marketing efforts if its an especially large event. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. 2023 Oldtown Publishing LLC 479 State Route 17 N Your goals need to be actionable within a certain period to make them valuable. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Setting event goals and objectives will actually make planning your event much easier. Goals refer to a particular aim that clarifies your event purpose. This goal is measurable because you can easily count one staff member for every 50 guests. Weak Goal Example: I'm going to secure a promotion. Please try again later. Think about what you expect to happen and when. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. But, of course, actually making a profit or a return can also be a challenge. M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. Do you struggle with finding the true purpose of your event? Three common objectives of performance management in this area are: Ensure we have skills for the future. Get the FREE documents now. Use: I want my next event to generate 30% more revenue than the previous one. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. Communicate with proper personnel regarding issues. Doing these seven things every day will help you learn how to be successful in your event planning career. Before we look at SMART goal examples for event coordinators, we need to know what SMART entails. Consider new ideas, particularly when your current thinking isnt working. Would you be happy with a broad range of guests at your educational seminar? Whether youre selling physical products, info products or software, youre probably engaged in ongoing product development. Establish an event budget SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. My goal is to run a series of increasingly profitable events. Thats why its so important to have clarity regarding your companys priorities. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Was the budget or budget range met? Theyre incredibly detail-oriented, stick to schedules, and fight tooth and nail to stay within budget. Are you sure you want to rest your choices? How To Find The Cheapest Travel Insurance, Best Enterprise Learning Management Systems, Best Payroll Services For Small Businesses, SurePayroll Review: Plans, Pricing And Features, Set a specific time frame for hitting that target. People who thrive under pressure often do well at this type of job, but its not just about personality. Attend training to develop necessary planning skills. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. What worked and what didnt work, feedback from your stakeholders and how it can be improved. Seamlessly manage and optimize group sales performance across your entire portfolio. 1. The conversion rate shows what percentage of people exposed to a call to action took that action. Diagram events, wow attendees, and win clients with free planning tools. Goals shouldnt be binary but should allow a range of outcomes. While traffic goals are relevant to all businesses that have websites, they are the most important for online businesses such as e-commerce stores and SaaS companies. While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. Accept and process constructive criticism. Use: I want my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. You should consider a survey with thumbs-up and thumbs-down buttons. If its a social event, what is your social goal for your attendees and how will you encourage this interaction? Provide constructive criticism to coworkers. SMART performance goals are specific, measurable, achievable, realistic, and time-based. My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. What went well, what didnt go well? Which is why they came up with smart event badges that allowed users to scan each others badges to acquire virtual business cards along with a number of other cool features. For example, Noah Kagan, the founder of Sumo and AppSumo, shared that with Sumo, he would set a single revenue-based goal each year. 8. Facilitate brainstorming and out of the box thinking. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. T: This goal is time-bound, as communication should happen daily for at least a week before the event, with a meeting on the morning of the event. What adjustments do you need to make going forward? To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. Building out your goals and preliminary project scope enables you to frame your event and get buy-in from leadership. Remember that if all else fails, technology often has your back. Maintain the big-picture view and avoid getting lost in the details. Seek ways to assume responsibilities beyond your current job description.. Discover the problems that prevent team members from performing at the highest possible levels.. Sales Goal Example: Close $900,000 worth of sales by the end of the current fiscal year.. Take the time to process what is said by others. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. Ensure Optimal Communication and Organization, 5. You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle. Sounds like a common (and generic) goal but they turned it into something much more strategic. Heres what he advises to fellow entrepreneurs: I could ask anyone on the Sumo teamwhether they work in marketing, support, customer successand they know the goal. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. This is a self-development goal. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? will give you the tools you need to focus on every aspect of the. Maintain a positive attitude to promote productivity. In this example, the event organisers purpose is to make money from ticketed events. Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. This communication will regard the responsibilities which all relevant parties have. Meanwhile, case studies can show you what your competitors are doing. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. 5. Its great to reach for the stars when setting your goals, but think realistically of what you can actually achieve. Hofstadters Law: It always takes longer than you expect, even when you take into account Hofstadters Law. Will you need speakers or any educational content to reach your goal? As all successful event planners know, assumption is the mother of all screw-ups, so its vital to understand exactly what clients want and expect, and keep them fully informed of progress. SMART goals help event organisers formulate specific objectives to help them measure the success of their events. Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event - rather than waiting until it's too late. Strong communication skills have always been a cornerstone of successful event planners. Event organizers need to possess crystal-clear writing skills and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. Instead, theyre focused on learning what they can to make sure the next event is even better. Instantly access free expert advice, management strategies and real-life examples of workplace To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. Make your performance objectives SMART. Employees who lack a customer service mindset can be detrimental. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. You want to attract people who belong to your target audience. Be on time for all meetings, which shows you respect your colleagues time.. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Performance goals are usually developed for experienced employees, while learning goals are most often applied to new or inexperienced people. Busy event creators have limited time, so its critical that they understand the most important areas to focus on and prioritise them in an event planning checklist. To encourage event engagement and more engagement in future events, the planners decided to focus on bringing people together both on and offline. Event attendance Mobile event app engagement Sponsorship spend Leads captured Social media engagement Registrations Session attendance Submitted feedback surveys Overall satisfaction score T: This goal is time-bound, as the aim is to ensure adequate staffing by the next event. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. Heres how you should go about setting those SMART goals: Be as clear as possible when defining what you want to do by thinking about the aims and objectives of an event. Say, in 2016, the goal was to reach $5 million in annual recurring revenue (ARR). Thats why you should also set a conversion rate performance goal to balance the incentives. My goal is to run a series of increasingly profitable events. If the first raffle is a success, I will double the raffle size for the next event, which should increase profits by another 5%.. When working with performance goals, focus on what you can control. Product Development Goal Example: Conduct 50 user interviews before the end of Q3.. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Discourage harassment, bullying, and poor behavior. The supervisor can help an employee to acquire and develop soft skills by challenging them to accomplish specific goals. Objectives are specific targets you set to help you achieve those goals. What are the top event planning and event management skills? Were pre-determined measurements of success achieved? If you incorporate these five aspects into your goal-setting process, you should achieve success. Every team has at least one member who is frequently late or flaky. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. S: This goal is specific: to increase staff by 20% to ensure you have at least one staff member for every 50 guests and have 5 additional staff on call if more people show up than expected. Refrain from violating company policies when communicating with customers. But, by knowing what your VIPs will require ahead of time can help you can plan for the unexpected. For speakers, they may want special microphones or presentation equipment that may not have been part of the budget. Start to ask yourself questions such as: You may find that your strategy might involve some mini-goals. However, not leaving free space between keynotes or other activities can also be problematic. 6 Examples of SMART Goals for Event Coordinators, 3. How do I help virtual attendees feel like theyre part of the event and not just attending another webinar? Yet, at the same time, it can also be profoundly stressful and chaotic. Why or why not? Dont forget about your suppliers, too a great relationship with them will give you extra bargaining power. Its also vital, as the scouts say, to always be prepared. Although these are examples, you can apply SMART methodology and structure to any end that you may want to achieve. An informal coffee break with your team is a great way not just to keep track of whats going on, but to re-focus and maintain motivation levels (doughnuts optional). Creative Thinking Talented event organizers are data-driven and analytical by nature. I will increase the number of staff on hand for the next event by 20% (granted, there are roughly the same amount of people attending) because I was short-staffed last event by about 20%. For example, if 100 people visited your sales page and 10 of them bought your product. Unfortunately, because of this hope, many event organizers have avoided mastering the skills needed to succeed in an increasingly hybrid and virtual ecosystem. This article looks at 6 examples of SMART goals for event coordinators. In it, Doran articulated five essential criteria for setting clear and measurable goals using the S.M.A.R.T acronym: The framework has been around for a while because it works. And how many qualified leads you obtained. 1 of 18 Event manager performance appraisal Apr. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Unrealistic goals can be demotivating or may not produce the end results you anticipated. These performance goals for event planners can help to show whether or not the project was a success. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. Specific. This will include the caterers, decorators, keynote speakers, and anybody else of relevance.. R: This goal is relevant because you cant have a coordinated event if you dont have adequate staffing to execute all necessary functions and aspects. to help you build and maintain a successful organization. It should highlight the goal you set and detail the actions youll take to reach those goals. During multi-day events, mini-daily debriefs are important not only for making in-the-moment adjustments but also for capturing the successes and challenges of the event itself. To foster a better attitude: Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. Their one day only event is jam-packed with speakers, startup demos, and networking. Well-written performance goals help energize employees and point them in right direction. Just as a company or a corporation has a vision and mission, so shouldnt your events have them, too? Up next, discover the best floor layout apps for events to bring your event goals to life, and check out a helpful event planning checklist you can customize for your objectives. Avoid misunderstandings by communicating proactively. Is it a large business conference, where youll be launching a brand new product? My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Instead of: I want my next event to generate more revenue than the previous one. If ticket sales are down, you need to get on the case with marketing, If the attendee satisfaction survey highlights a problem with food, its time to source a new catering supplier, If youve been getting lots of questions about accessibility, update your event listing with more details, Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. Sales goals work well as employee performance goals for salespeople. To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. They measure and represent the success of an event in key figures. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Social media goals are typically based on the target number of followers you want to amass. Collaborative event sales software that increases qualified leads and drives direct revenue. Through an enhanced design and strategically placed conversion tools, they ended up with a total of 6.84% more conversions. Use numerical values to quantify targets. Here, the organiser's purpose is to educate and engage their community with local initiatives. Have one clear goal for your business and make it visible daily to everyone on your team.. A: This goal is attainable because many people are looking for jobs. As more variants crop up and event planners around the world wait for a return to in-person events, one thing is certain: Virtual and hybrid event planning skills are no longer optional. You can also try incorporating these performance goal phrases during the next review: Diversity in the workplace is more important than ever. Mini-goals and milestones are what you might need to set to get your ultimate goal that is OK. As you brainstorm, map out your event plan. All Rights Reserved. 4. Build relationships among peers that foster collaboration and discussion of new ideas.. By looping back to the event goal of why youre hosting an event in the first place, youll have a good starting point to build your vision. Not precise enough. . Effective performance management depends on effective goal setting. Regularly reaching out to past clients for a catch-up will show that youre still interested in their business and will keep you front of mind when they next require an event partner after all, this business is all about relationships. Get all the support you want for your events because we know hospitality matters. Its also important you learn how to replicate success, grow from challenges, and innovate for future events on the back ofthe goals youve defined. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. Participate in the implementation of diversity initiatives. An unrealistic goal will have the opposite effect. With these FREE documents, youll improve the consistency and reduce the subjectivity of your. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. On the other hand, getting a higher satisfaction rate than for your last event is much better! Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. Doing this can give you inspiration for the likes of newly popular, and innovative health and safety measures like . But determining clear objectives for your event isn't always straightforward. Focus on the ability to think creatively. Your financial situation is unique and the products and services we review may not be right for your circumstances. If, on the other hand, youre organising your own events, then your clients are your attendees the ones buying the tickets. Contact us today Editorial Note: We earn a commission from partner links on Forbes Advisor. Specific: This goal is clear to increase initial profits by 5% by hosting a raffle, with a raffle twice the size in the following event granted the first one is a success. These performance goals for event planners can help to show whether or not the project was a success. Appreciate the unique perspective, skills, and experience that each person brings to the team.. Tracking customer satisfaction might require setting up an automated system for gathering feedback. What entertainment is needed to reach the social satisfaction you require for this event? S: This goal is specific: to increase breaks between various activities from 10 to 15 minutes to encourage more networking, relaxation, and socialization time. Instead of: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. There are lots of. For the look of the event, consider who your attendees are. Self-management skills are skills that empower people to manage their feelings, thoughts, time, and actions. Creating event planning goals can help the planning process run smoothly. It is essential to know what each role within your organization should be responsible for and how they will be measured.

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